Jun 06, 2022
In Welcome to the Forum
his article will show you why profiling your Latest Mailing Database competitors is crucial, how to use SWOT analysis for competitor insights, and how doing so can give you an edge over other companies in the industry. channable-campaign-june-2022 Why Latest Mailing Database Profiling Your Competitors Is Important A big part of success in business is being a step ahead of your competition. That’s why, regardless of how well you know a company or industry, it’s crucial to always be aware of what the competition is up to. The first thing to do is to outline what you know Latest Mailing Database about your competitors. What are their strengths? What are their weaknesses? What are their threats? Are they facing any impending changes that could have a significant impact on Latest Mailing Database them? Those are just some of the questions that will help you profile your competitors. Exercise: Growth Mapping Using Customer Profiling zest-digital-growth-mapping-using-customer-profiling In the above graphic, you’ll see an adaptation of traditional SWOT analysis. As part of our Growth Mapper Framework we Latest Mailing Database use this to assess up to 3 local or online competitors and their strengths/weaknesses (including opportunities for your business). This type of analysis helps you see what you need to work on the most with your own company to stay competitive in the marketplace. To understand the strengths and weaknesses of competitors, we use a table. In this column, we write what a competitor Latest Mailing Database is good at; in that one, your rivals are strong where you aren’t.